Nike's Stock Drops in Wake of Colin Kaepernick Ads

Bobbie Reid
September 14, 2018

Nike's share price tumbled three per cent over the decision to use Kaepernick to celebrate the 30 anniversary of its "Just Do It" ad campaign, with US President Donald Trump slamming the move and fans even going as far to burn their Nike shoes in protest.

The College of the Ozarks wants you to know it does not like Nike's ad campaign with Colin Kaepernick.

The former 49ers quarterback is revealed as the narrator toward the end of the spot.

The LA Lakers star said he stood for "anybody who believes in change" before adding "I stand with Nike all day, every day".

Following Nike's announcement, Americans have started burning their branded trainers and clothing in a demonstration of their own.

Brian Gordon, CEO of Engine Shop, a sports and entertainment marketing agency, said the ad is provocative but "authentic to who they are and the communities they represent and speak to", including the athletes.

"I feel like I've lived through this before, just being close to my older brother and seeing him go through it when he was with the 49ers", Justin Reid said.

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The new endorsement deal has sparked vigorous debate, with some fans expressing displeasure over the apparel giant's support of a player known for starting a wave of protests among National Football League players against police brutality, racial inequality and other social issues.

"As much as I disagree with the Colin Kaepernick endorsement, in another is what this country is all about, that you have certain freedoms to do things that other people think you shouldn't do, but I personally am on a different side of it", Trump told the Daily Caller. And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products. He threatened Nike in a tweet: "Our Soundman just cut the Nike swoosh off his socks".

The spot is expected to air this week during college football and Major League Baseball games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said. Kaepernick is suing team owners for allegedly colluding to keep him out of the NFL.

"I've seen Colin Kaepernick; I thought his message was in the right direction".

In it, Kaepernick calls Serena Williams "the greatest athlete ever", as well as applauding Odell Beckham, LeBron James and the U.S. Women's National Soccer Team. He did so to protest police brutality and racial inequality.

Newton said Kaepernick has his respect.

The fashion collective partnered with Nike for the NY event, both a fashion show and an awards ceremony that focused on diversity in the fashion world.

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